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172: Master Product Management Like a Marketing Pro with Amberdeep Aurora

172: Master Product Management Like a Marketing Pro with Amberdeep Aurora

In this episode, meet my good friend Amberdeep Aurora, an accomplished Product Management leader who knows how to speak geek… because he started where you did, engineering.

Amberdeep is fluent in the languages of Consumer, Business and Technology. Besides being a utility patent holder, one of his products has won recognition for being Popular Science Magazine’s 100 Greatest Innovations of 2021.

We cover the key difference between outcomes and outputs, the 3 key trade offs to a product’s success, and how to make better decisions.

You may or may not see Product Management on your career ladder, but if you want to be a STEM professional capable of success and influence outside the walls of your cubicle, this conversation is critical.

Currently a Group Product Manager at Whirlpool Corp, a Global $20B World’s Most Admired Company (ranked by Fortune, 14 years in a row), Amberdeep leads a team of product managers in improving the shopping experience across the company’s North American Portfolio of six Direct-to-Consumer eCommerce websites.

So press play and let’s chat… it’s time to stop talking about solutions and start listening to our customer’s problems!

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124: The Secret to Customer Experience that Engineers Need to Know with Annette Franz

124: The Secret to Customer Experience that Engineers Need to Know with Annette Franz

In this episode, meet the woman who (literally) wrote the book on Customer Understanding, Annette Franz.

We talk about the importance of understanding your customer as an engineer, not only to design great products, but to build a great career.

She started her career at J.D. Power and Associates in 1992, and has spent the last 30 years as a customer experience leader for dozens of brand names you would recognize, and in her own consulting firm. Annette was named one of “The 100 Most Influential Tech Women on Twitter” by Business Insider.

Annette says people come before products. You are going to want to know why, and what to do about it.

She is author of two powerful books, Customer Understanding: Three Ways to Put the “Customer” in Customer Experience (and at the Heart of Your Business), and Built to Win: Designing a Customer-Centric Culture That Drives Value for Your Business.

So press play and let’s chat… it’s time to bridge the gap between product and VOC for YOU.

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