In this episode, meet the woman who (literally) wrote the book on Customer Understanding, Annette Franz.

We talk about the importance of understanding your customer as an engineer, not only to design great products, but to build a great career.

She started her career at J.D. Power and Associates in 1992, and has spent the last 30 years as a customer experience leader for dozens of brand names you would recognize, and in her own consulting firm. Annette was named one of “The 100 Most Influential Tech Women on Twitter” by Business Insider.

Annette says people come before products. You are going to want to know why, and what to do about it.

She is author of two powerful books, Customer Understanding: Three Ways to Put the “Customer” in Customer Experience (and at the Heart of Your Business), and Built to Win: Designing a Customer-Centric Culture That Drives Value for Your Business.

So press play and let’s chat… it’s time to bridge the gap between product and VOC for YOU.

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