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124: The Secret to Customer Experience that Engineers Need to Know with Annette Franz

124: The Secret to Customer Experience that Engineers Need to Know with Annette Franz

by | Aug 31, 2023 |

In this episode, meet the woman who (literally) wrote the book on Customer Understanding, Annette Franz.

We talk about the importance of understanding your customer as an engineer, not only to design great products, but to build a great career.

She started her career at J.D. Power and Associates in 1992, and has spent the last 30 years as a customer experience leader for dozens of brand names you would recognize, and in her own consulting firm. Annette was named one of “The 100 Most Influential Tech Women on Twitter” by Business Insider.

Annette says people come before products. You are going to want to know why, and what to do about it.

She is author of two powerful books, Customer Understanding: Three Ways to Put the “Customer” in Customer Experience (and at the Heart of Your Business), and Built to Win: Designing a Customer-Centric Culture That Drives Value for Your Business.

So press play and let’s chat… it’s time to bridge the gap between product and VOC for YOU.

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122: Engineering Hard Choices with Pete Hunt | The Face of Facebook’s React.js

122: Engineering Hard Choices with Pete Hunt | The Face of Facebook’s React.js

by | Aug 24, 2023 |

In this episode, we meet a leader who has gone from engineer, to CEO, then back to engineer, and back to CEO again, Pete Hunt.

If you want to make an impact through technology, and can’t decide if Fortune 100 or Inc. 1000 is right for you, or you struggle to make hard choices in engineering your career… then you are going to love learning from Pete.

In his early career, Pete led Instagram’s web team, built Instagram’s business analytics products, and helped to open source Facebook’s React.js (you can find him speaking at conferences around the world on YouTube).

After that, he co-founded and served as CEO of Smyte, an anti-abuse provider that was acquired by Twitter. During these experiences he discovered the keys to building and leading a data engineering team, and making hard choices like selecting an app’s tech stack.

Now, Pete is the CEO of Elementl which builds Dagster, an open-source data orchestration tool.

So press play and let’s chat… if 2 billion users are benefitting from Pete’s hard choices, you can too.

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