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124: The Secret to Customer Experience that Engineers Need to Know with Annette Franz

124: The Secret to Customer Experience that Engineers Need to Know with Annette Franz

In this episode, meet the woman who (literally) wrote the book on Customer Understanding, Annette Franz.

We talk about the importance of understanding your customer as an engineer, not only to design great products, but to build a great career.

She started her career at J.D. Power and Associates in 1992, and has spent the last 30 years as a customer experience leader for dozens of brand names you would recognize, and in her own consulting firm. Annette was named one of “The 100 Most Influential Tech Women on Twitter” by Business Insider.

Annette says people come before products. You are going to want to know why, and what to do about it.

She is author of two powerful books, Customer Understanding: Three Ways to Put the “Customer” in Customer Experience (and at the Heart of Your Business), and Built to Win: Designing a Customer-Centric Culture That Drives Value for Your Business.

So press play and let’s chat… it’s time to bridge the gap between product and VOC for YOU.

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118: Are You Really as Good at Solving Problems as You Think You Are? with Jamie Flinchbaugh | Top Author | Senior Executive Consultant

118: Are You Really as Good at Solving Problems as You Think You Are? with Jamie Flinchbaugh | Top Author | Senior Executive Consultant

In this episode, we uncover hard truths about what holds engineering leaders back with Founder of JFlinch, Jamie Flinchbaugh.

You probably pride yourself on your problem solving skills as an engineer. But are you as good as you think you are?

Jamie has helped purpose-driven leaders craft effective, resilient organizations at over 300 companies including Harley-Davidson, Intel, Amazon, Crayola, Fidelity, Whirlpool, and many others you would recognize.

We will help you understand what it takes to level up your value at work, and be an influential leader using concepts from his latest book, “People Solve Problems, The Power of Every Person, Every Day, Every Problem.”

Discover what makes your organization Lean, and what doesn’t.

So press play and let’s chat… you’ve probably got a problem, and you’re the person!

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